Any corporate policy and plan which is typical of the industry is doomed to mediocrity. Where this is not so, it should be possible to demonstrate that all other competitors are at a distinct disadvantage.
– Bruce Henderson
If you are in business and self-supporting you already have some kind of competitive advantage no matter how small or subtle.
– Bruce Henderson
The essential element of successful strategy is that it derives its success from the differences between competitors with a consequent difference in their behavior.
– Bruce Henderson
The objective is to enlarge the scope of your advantage which can only happen at someone else's expense.
– Bruce Henderson
Your most dangerous competitors are those that are most like you.