Quotes by Marshall McLuhan

A commercial society whose members are essentially ascetic and indifferent in social ritual has to be provided with blueprints and specifications for evoking the right tone for every occasion.
– Marshall McLuhan
A point of view can be a dangerous luxury when substituted for insight and understanding.
– Marshall McLuhan
Ads are carefully designed by the Madison Avenue frog-men-of-the-mind for semiconscious exposure.
– Marshall McLuhan
Ads are the cave art of the twentieth century.
– Marshall McLuhan
Advertising is an environmental striptease for a world of abundance.
– Marshall McLuhan
Advertising is the greatest art form of the 20th century.
– Marshall McLuhan
Affluence creates poverty.
– Marshall McLuhan
Antipathy, dissimilarity of views, hate, contempt, can accompany true love.
– Marshall McLuhan
Any ad consciously attended to is comical. Ads are not meant for conscious consumption. They are intended as subliminal pills for the subconsious in order to exercise an hypnotic spell, especially on sociologists.
– Marshall McLuhan
Appetite is essentially insatiable, and where it operates as a criterion of both action and enjoyment (that is, everywhere in the Western world since the sixteenth century) it will infallibly discover congenial agencies (mechanical and political) of expression.
– Marshall McLuhan
Art at its most significant is a Distant Early Warning System that can always be relied on to tell the old culture what is beginning to happen to it.
– Marshall McLuhan
Art is anything you can get away with.
– Marshall McLuhan
As the unity of the modern world becomes increasingly a technological rather than a social affair, the techniques of the arts provide the most valuable means of insight into the real direction of our own collective purposes.
– Marshall McLuhan
Darkness is to space what silence is to sound, i.e., the interval.
– Marshall McLuhan
Everybody experiences far more than he understands. Yet it is experience, rather than understanding, that influences behavior.
– Marshall McLuhan
Experiment is necessary in establishing an academy, but certain principles must apply to this business of art as to any other business which affects the artistic tic sense of the community.
– Marshall McLuhan
Good taste is the first refuge of the non-creative. It is the last-ditch stand of the artist.
– Marshall McLuhan
Good wine needs no bush, and perhaps products that people really want need no hard-sell or soft-sell TV push. Why not? Look at pot.
– Marshall McLuhan
Great art speaks a language which every intelligent person can understand. The people who call themselves modernists today speak a different language.
– Marshall McLuhan
Historians and archaeologists will one day discover that the ads of our time are the richest and most faithful reflections that any society ever made of its entire range of activities.
– Marshall McLuhan